Digital Decision Journeys Articles
The term ‘Digital Decision Journeys’ is frequently used in the financial services industry to describe the customer onboarding experience and decisioning activities of data processing systems resulting in a lending application being accepted or declined. Whilst the term ‘Digital Decision Journeys’ typically refers to an underpinning technology platform, it is closely linked with the customer decision journey (CDJ); a model that shows how customers complete a purchase. The CDJ maps the journey a customer will make when they make a purchase. It tracks different phases to help marketers understand more about where and what they should be doing.
