At PrinSIX we create the most effective personalized customer lending journey – so you don’t have to

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New Customer Volume


Applicant Conversion


Bad Debt Reduction

*Actual figures based on the experiences of a UK-based alternative lender

56% of respondents have abandoned an online finance application according to a survey by Signicat

Our configurable conversational onboarding platform is built on the game changing principle of dynamic digital conversations. It delivers more (profitable) customers, of better quality, at a lower cost while reducing regulatory risk.

43% of consumers surveyed cite ‘application processes taking too long’ as the biggest reason for abandonment.  But it doesn’t stop there…

Prospective buyers abandon their application for any number of reasons, but many of routes to failure result from a fundamental:  Every buyer is different and needs to be treated differently.

Today’s onboarding journeys are inadequate.  Their One Size Fits All static web forms try to find a compromise between stakeholders’ conflicting demands, but fails to deliver any of them well.  Marketing performance, customer value, journey conversion, operational efficiency and regulatory risk are not properly optimized.

Developed by lenders to deliver the needs of borrowers and lenders in an environment of growing regulatory and commercial risk

For Borrowers

  • Simple and straightforward applications
  • Affordable, sustainable, suitable lending

For Lenders

    • Reduced regulatory risk
    • Reduced operational costs
    • Increased marketing efficiency
    • Increased yield on deployed cash


New Customer Volume


Applicant Conversion


Bad Debt Reduction


Decrease in Fraud

*Actual figures based on the experiences of a UK-based alternative lender


Open Banking offers lenders a transformative opportunity to understand customers’ financial circumstances. While Open Banking data supports better decision making, onboarding journeys with Open Banking will have a substantially poorer conversion performance than those without.


Our Story

Discover why the PrinSIX executive team decided to create the business, challenge current approaches to onboarding, and build a platform of personalized lending journeys, created one step at a time…


The Challenge

Lenders want to maximize customer experience and lending while minimizing cost and risk; with a major concern being regulatory compliance – an existential threat!


The Platform

Find out how we orchestrate dynamic conversations that adapt to every applicant as more is learnt, – configured, not coded – resulting in greater lending at lower risks.


PrinSIX Technologies and AccountScore announce partnership to deliver optimised Open Banking journeys

PrinSIX announces it has entered into a partnership with AccountScore, leaders in open banking data analytics. Click here to read more.

An overview of our 2021 articles

2021 was a busy year for PrinSIX, as it was for many. Our CEO, Julian Graham-Rack represented us at Credit Summit 2021, discussing why customer onboarding must change, and we announced our partnership with AccountScore, which aims to deliver optimised Open Banking...

Is KYC enough? Why lenders and service providers are failing to fully manage compliance risk.

Is KYC enough to assure regulatory compliance? Here is why most lenders and service providers are failing to fully manage compliance risk.

PrinSIX adds integrated digital signatures into its orchestrated onboarding workflows

PrinSIX has announced the integration of digital signatures with DocuSign, streamlining customer applications processing and onboarding.

How well are digital journeys protecting the financially vulnerable?

The relentless drive towards digital engagement is fuelling an active debate within consumer credit about the adequacy of digital only customer journeys.  They meet customers’ demand for convenience and lenders need for efficiency, but real concerns exist within the...

Digital Doesn’t Have to Mean Binary

The slow-pace of change by financial lenders from binary online customer applications workflows to iterative digital onboarding decisioning

Credit Summit 2021: Interview with Julian Graham-Rack

In this Credit Summit video interview, PrinSIX CEO, Julian Graham-Rack, discusses why digital customer onboarding must change.

Adapting marginal gains principles to loan onboarding process

Learn how focusing on achieving marginal gains in the customer onboarding process has the potential to transform the lending industry.

PrinSIX is Attending Credit Summit 2021

PrinSIX will be attending Credit Summit 2021, running from the 14th-16th of June. Book your tickets now to attend the virtual event.

Checklist: Embracing FCA’s Principle 6 by Design

The FCA’s Principle 6 - 'A firm must pay due regard to the interests of its customers and treat them fairly.' Compliance or culture?The lenders’ balancing actConsumer lending today is hard. In addition to the competition that exists in any financial services segment,...