About PrinSIX

A ready-to-use digital transformation platform that combines and orchestrates six elements to create optimal ‘listening’ digital onboarding solutions

From a ‘one size fits all’ solution to a digital conversation

The PrinSIX actionable digital transformation platform helps consumer credit, utilities, banks and telco businesses to gain a full understanding of their applicants. Our DX platform is a game-changing financial onboarding solution creating journeys that turn good applicants into responsible borrowers.

Our goal is simple: our platform accelerates digital transformations and places workflow designs and onboarding decisioning in the hands of business people.  We assist lenders and other risk businesses to safely meet regulatory obligations while maximising profitability.

Our Story

A Platform Designed BY Lenders FOR Lenders

The PrinSIX three principles of simplifying journeys, transforming understanding and accelerating improvement are derived from direct experience.

The founders of PrinSIX were previously a part of the executive team of a sub-prime lender.  We share a common enthusiasm for the potential of digital technology to respond to the modern challenges of consumer lending in a way that respects the FCA mandate to ‘Treat Customers Fairly‘ (Principle 6); to deliver good customer outcomes and add customers with less risk.

The sub-prime market was an excellent explorative environment because:


  • It serves customers with reduced access to mainstream credit. Their risk of being in one of the FCA’s four causes of vulnerable, reduced financial resilience, requires increased assessments.
  • Increased customers’ assessment leads to increased journey friction and higher application abandonment. Combined with an inevitable increase in declines through rigorous responsible lending evaluations, sub-prime business models are negatively impacted; displaying reduced marketing and operational efficiencies.
  • Early intervention by the FCA in the sub-prime lending market in 2014 delivered insight into their emerging approach to the regulation and supervision of the broader lending market.

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Julian Graham Rack, CEO and Co-Founder of PrinSIX

Executive Team

PrinSIX was formed by Julian Graham-Rack (CEO) and Richard Cornelius (CTO).

Their experience in transforming a high cost lending business through digital and analytical innovation is the genesis of PrinSIX. They ensured the business met regulatory expectations profitably and provided highly agile customer onboarding solutions.

This knowledge and experience, a total commitment to lending responsibly, an obsession with optimising conversion and a determination to deliver good outcomes for borrowers and lenders are at the heart of PrinSIX.


The PrinSIX Board provides a depth of experience to support and oversee the development of PrinSIX.

Sid Vasili (Chairman) has exceptional experience in developing, scaling and selling FCA regulated and internationally regulated FinTech businesses in FS and payments.

Gary Parlett (Non Executive Director) provides his deep knowledge and experience from founding and leading a specialist technical and digital innovation consultancy.

Rob Memmott (Investor) brings a background of financial control, oversight and risk governance from Group CFO roles within listed and regulated business.

All three directors strongly compliment Julian Graham-Rack (CEO), with his UK and international experience in consumer credit and other regulated digital markets.


PrinSIX is certified in effective management of information security risks and data

The ISO 27001 certification has an international reputation of excellence, requiring a regular review by an independent body. You can be sure your data is handled with the highest standards of security.

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ISO 27001 Information Security Certification

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We’ve created an effective route to understanding how well your current applications process works.  Discover how to lend more with less risk. Speak to a consultant today and discover the most effective customer onboarding solution for your business.