Personalised Lending Journeys

Articles

Lenders require an efficient way to determine if their potential customers are vulnerable. The current method of fixed questions cannot adequately explore applicant diversity. Consequently, many applicants get approved with insufficient supporting evidence that it is responsible, or are unnecessarily declined.

This is why personalized lending journeys are such an important asset to the industry.

PrinSIX specializes in supplying a service-led platform for lenders that adapts to responses as applications progress.

• Dynamic conversations adapt to every applicant as more is discovered.
• Watching applicant behaviour creates an entirely new dataset for decisioning.
• Journeys are configured, not coded, supporting a highly accelerated method of testing and refining journeys to optimise commercial, regulatory and customer outcomes.

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Launch of Leeds based fintech start-up set to tackle inclusion

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Checklist: Embracing FCA’s Principle 6 by Design

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Vulnerability – How Effective Are Digital Customer Journeys?

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