About
Why PrinSIX? Digital Transformation Tools
We understand firms want to be digitally innovative. PrinSIX empowers business users to create hyper-personalised customer journeys at incredible pace. We remove the technical barriers that typically constrain most organisations’ digital ambitions.
Minimise friction
By tailoring the customer experience for each individual by asking only necessary questions, optimizing and understanding conversion for every individual.
Increase efficiency and consistency
By automating manual tasks, allowing resources to focus on where they add most value.
Leverage customer insight
At every stage of the journey to guide the next steps, determining whether to offer to the applicant or not.
Why is PrinSIX different to others?
Our Digital Principles
Our Six Principles of Digital Experience
Build around the customer
Every journey must be personal, created for each customer individually to ensure the experience is as short and simple as possible without compromising the journey’s purpose.
Data is the foundation
Data and analytics provide the deep insight required to serve each customer personally.
The richer the data insights, the better the customer experience.
Iterate, iterate, iterate,
Iterative improvement delivers benefits quicker, cheaper and at lower risk. Iteration never stops.
Journey optimisation is never complete.
Focus on efficiency
Inefficient customer journeys are expensive to deliver and compromise the experience. Only involve operational resource when they truly add value to each customer’s journey.
Break down barriers
Internal structural, departmental, and technical barriers must be invisible to the customer. Technology must help remove structural barriers, not reinforce them. Effective Journeys are delivered through human and technical collaboration.
Owned by the business
Delivery of the digital experience should be owned, designed and delivered by the business.
Removing IT dependencies to create and continually improve the customer experience.