About PrinSIX

The PrinSIX journey started when the PrinSIX team ran a digital lending business. Ever increasing regulation was creating layers of customer friction, increased operational inefficiency, and setting new challenges beyond credit risk for decision scientists to assess customers individual circumstances. We understood that our customer journeys defined our business model, and that model was under threat. We realised that customer journeys could no longer be hard coded and inflexible. We believed that analytics could revolutionise customer journeys.

We understand that the digital challenges we faced are common to many regulated and unregulated digital businesses across many sectors. We are passionate about digital and analytics innovation. We are excited by the value that we unlock for our clients through hyper-personalised journeys powered from the data we liberate from their data silos. We are proud that our clients’ speed of digital innovation is no longer defined by speed of technical delivery.