Call centre dependent growth

Call centre dependent customer acquisition journeys are powerful at converting prospects where products are complex, benefits need explanation and customer concerns need careful handling. 

They also introduce significant friction that damages performance

• Reduced out of hours conversion 
• Resource inflexibility around varying daily, weekly, and seasonal demand
• Operational scalability for growth businesses 

Application of a true multi-channel engagement approach has the ability to mitigate the many points of friction that damage and constrain business performance, without losing the power of one-to-one human engagement.  

The benefits of a multi-channel approach are significant.  Our experience is that conversion can increase by over 30% by personalising journeys based on cohorts, which flows straight through to EBITDA.