Fusion of Analytics and Technology
Removing customer journey friction for commercial growth
Identify and unlock the commercial growth from friction points in your customer and operational journeys.
What PrinSIX does
Through Analytics & AI we identify the commercial value lost at your main customer journey friction points and rapidly deploy digital journeys that complement your technology stack to unlock that growth.
Services
PrinSIX Analytics
Understand your friction value
An accessible way for every service-based business to understand their lost value caused by customer journey friction.
PrinSIX Technology
Unlock your commercial growth
SaaS based technology that effortlessly removes customer friction and unlocks commercial growth.
The 4 types of friction
Customer
Friction
Poor or un-optimised customer journeys.
Operational
Friction
Manual processes and unstructured tasks.
Technical
Friction
Data silos and IT backlogs.
Regulatory
Friction
Systems, controls and oversight.
Case studies
Paraplanner friction limits IFA growth
Decoupling IFA business growth and market consolidation from paraplanner resource investment.
Call centre dependent growth
Maximising value of call-based acquisition and unlocking future growth.
Personalised price rise journeys
Creating a better customer experience and as such the commercial outcome.