Leeds fintech startup selected to support “leading” payment platform in US expansion

Jul 15, 2022 | Payments

A Leeds fintech startup has been chosen by one of the “leading” payment platforms used by the gaming and gambling sector, to support its client onboarding as it moves into the US.

PrinSIX has agreed terms with global payments processor, Neosurf. The PrinSIX platform uses a personalised approach, with in-built technology that adapts to an individual’s situation, meaning that the actual online application process is easier and quicker with better results both for the applicant and the service provider.

As Neosurf enters the US market, incorporating the PrinSIX technology brings novel onboarding processors which are forecast to increase compliant recruitment of Neosurf clients by up to 30 per cent.

Andrea McGeachin, chief commercial officer, Neosurf, said: “The personalised approach that the PrinSIX technology offers means that each applicant is dealt with as an individual, with the questions they are asked to answer being specific to their situation.

“As a result the number of abandonments is projected to be materially reduced, at the same time as the regulatory requirements being fully met. All within a short and smooth onboarding time. We are delighted have chosen PrinSIX as our partner as we take Neosurf to the US.”

Julian Graham-Rack, founder and CEO of PrinSIX, commented: “Supporting Neosurf in their move into the US market is an important step for us. In doing so, we are embedding PrinSIX into a genuinely global brand.

“This emphasises that the challenge of successful compliant conversion of potential customers is not just restricted to the UK, but is an international one, and that the solution PrinSIX delivers is applicable globally. Working with Neosurf gives us the opportunity to showcase the value of the PrinSIX platform to a huge market.”

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