Never heard of PrinSIX or Personalised Lending Journeys?  Find out who we are what we do—and what we do.

Backdrop to lending online in 2020

The always-on digital world means consumers want to explore their buying options online, whenever and wherever it suits them.  Every passing day increases the number of buying decisions that happen online, and the impact on applications processes.  Lenders seek to fully leverage their opportunity to offer finance to online buyers and achieve the perfect balance between Cost per Acquisition (CPA) and lending risk.   

Personalised lending? Valuable to whom and how?

Lenders want to maximise customer experience and lending while minimising cost and risk; with a major concern being regulatory compliance – an existential threat.  To achieve these outcomes, lenders seek to improve their applications process but there is no complete onboarding solution today that satisfies the needs of lenders, regulators and customers fully and simultaneously.  The present state-of-the-art is to create hard-coded ‘routes to lending’ by operating a decision engine that executes analytical decisioning.  However, these technology constructs do not tailor customer journeys based on individual circumstances.

From the challenges of real-world alternative lending we reimaged the online applications process in the form of personalised lending journeys

In 2014, the FCA took responsibility for consumer credit in the UK, and immediately started changing the regulatory environment. Julian Graham-Rack, CEO PrinSIX Technologies Ltd, experienced the impact this had on compliance demands and commercial performance from 2014 to 2019 as he transformed a UK alternative lender.  Minimising the risk of consumer’s vulnerability became a priority to lenders.  He learnt the commercial and operational pain of this new regulatory world was mitigated in the onboarding journey.  Moreover, tech providers were approaching the solution piecemeal.  What was needed was a remedy oriented around stakeholder outcomes and personalised onboarding journeys shaped by real-time analytics.  This became the inspiration that led to PrinSIX.

personalised lending journey

The PrinSIX Economic Model

PrinSIX has developed an optimization model for lenders to appreciate the necessary balances that need to exist to right-size approaches to lending online.  This ‘thinking’ forms the policy agenda and backdrop to the orchestration technology we’ve developed to support the creation of personalised lending journeys, one customer at a time by blending ‘decisioning’ with ‘customer journey modelling.’

The PrinSIX digital platform

PrinSIX is a services-led digital platform for orchestrating unique customer onboarding journeys, one decision stage at a time.  Our business is very simple: we transform financial onboarding, specifically, the piece between ‘Apply Now’ and ‘You have been approved’, so that lenders and other risk businesses can safely meet regulatory obligations while maximising profitability.  We:

  • Orchestrate dynamic conversations that adapt to every applicant as more is learnt, – configured, not coded – resulting in greater lending at lower risks
  • Personalise customer journeys, minimising abandonment by delivering an improved customer experience
  • Equip organisations to act on new insights, captured by tracking applicant behaviours real time to hone onboarding processes over time
personalised lending journey

How our platform solves the problem

Lenders want to know potential customers aren’t vulnerable, efficiently.  The current method of fixed questions cannot explore the diversity of applicants adequately, with the consequence that either many applicants are approved for lending with insufficient supporting evidence that it is responsible, or are unnecessarily declined.

Applicants want instant access to finance and a painless application journey to source it.

Regulators want lenders to have adopted a deep, thorough understanding of applicants’ circumstances

PrinSIX allows lenders to meet all of these different expectations, to meet their shared objective of access to affordable and responsible lending.

With PrinSIX, onboarding stops being a ‘one size fits all’ process and moves to being a digital conversation.  Analytics is no longer passive but controls the conversation.

It asks what needs to be asked. It probes.

It investigates.

It questions, either directly with an applicant or through external resources.

It watches what people do and creates insights from behaviours as well as answers. 

It predicts regulatory and commercial outcomes.

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About the Author

Julian Graham-Rack
UK CEO – PrinSIX Technologies

Julian is CEO and founder of PrinSIX Technology, a FinTech delivering a unique new approach for lenders to meet their regulatory and commercial onboarding objectives.

Julian’s passion for innovation within consumer lending came from his five years’ experience as the UK CEO of the US sub-prime lender Curo Group.  Joining in 2014, Julian was set the challenge transformed an old style payday lender into an innovative digital lender in an FCA regulated world.  This experience, gained from testing and refining new digital and analytical regulatory and commercial strategies with FCA oversight was the inspiration for PrinSIX.  It inspired the creation of a proposition to help meet every lender’s challenge of optimising commercial outcomes without compromising customer outcomes.

During this time Julian was also president of the Consumer Finance Association, the trade body that represents the interests of the alternative lending industry.

About PrinSIX

PrinSIX add customers

Add Customers Without Adding Risk

PrinSIX offers a services-led digital platform that uses real-time analytical learning ‘at the speed of digital’ to orchestrate unique customer onboarding journeys, one decision stage at a time.  PrinSIX meets the needs of lenders, regulators and customers fully and simultaneously; equipping lenders to maximize customer experience and lending while minimizing cost and risk; with a major concern being regulatory compliance—an existential threat.  

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